How to Build a Career in Social Media Management with Coursera’s Top Courses
Why Social Media Skills Are Essential Today
Social media management skills are more crucial than ever, as businesses rely on platforms like Instagram, LinkedIn, Facebook, and TikTok to reach audiences, build brand identity, and drive sales. From content creation and analytics to community engagement and paid campaigns, mastering these skills positions professionals to craft impactful strategies, measure success, and stand out in a competitive digital landscape.
Coursera Social Media Management Courses That Boost Career Readiness
Social Media Marketing Specialization
Meta Social Media Marketing Professional Certificate
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Meta Social Media Management
Social and Multimedia Content Creation Specialization
Coursera for Social Media Success: Courses That Kickstart Your Career
01
Social Media Marketing Specialization
Master social media strategies, grow your online audience, and build a complete digital marketing program with AI-powered tools.
Course Highlights
- Learn digital marketing tactics
- Use AI to gain insights
- Create high-value content
- Build multimedia campaigns
- Track performance with KPIs
02
Social Media Content and Strategy
Learn to create engaging social media content, leverage trends, and build a consistent strategy using Adobe tools.
Course Highlights
- Create platform-specific visuals
- Follow design best practices
- Use trends in your strategy
- Track and analyze performance
- Plan and schedule campaigns
03
Meta Social Media Marketing Professional Certificate
Build job-ready social media skills, create campaigns, and earn an industry-recognized credential from Meta.
Course Highlights
- Manage social accounts
- Create effective posts
- Run ad campaigns
- Track performance
- Build a portfolio
04
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Learn to plan, run, and measure social media campaigns with practical insights from Goldman Sachs. Gain hands-on experience applying strategies that drive real business results.
Course Highlights
- Use Paid, Earned, Owned media
- Identify and reach your audience
- Motivate engagement in campaigns
- Apply influencer and viral tactics
- Track results with KPIs and listening tools
05
Meta Social Media Management
Learn to manage social media accounts and build a strong brand with practical guidance from Meta. Gain hands-on experience creating content and optimizing performance for real-world results.
Course Highlights
- Manage a social media presence
- Create brand voice and tone
- Plan and manage a content calendar
- Track and improve post performance
- Use data to guide strategy
06
Social and Multimedia Content Creation Specialization
Learn to design, publish, and promote multimedia content across digital channels. Gain hands-on experience creating videos, graphics, podcasts, and campaigns that engage audiences.
Course Highlights
- Create videos, graphics, podcasts
- Manage social campaigns
- Use storytelling and design
- Apply creative tools
- Optimize across platforms
